How social media marketing (a cost-effective marketing method) helps boost your traffic, brand loyalty, conversions, and more!
Social Media Marketing (SMM) is the process of advertising (promoting) your business, product, and brand to your desired audience over social media networks.
In this article, will focus mainly on the benefits of Social Media Marketing for a tech company. But before we start, let’s look at first what social media marketing is, why do we need it, and what are its primary goals (and strategies).
What is Social Media Marketing?
Social Media Marketing (SMM) is one of the digital marketing methods to promote your business over the web, mainly on social media sites such as Facebook, Google+, Twitter, YouTube, etc. SMM covers activities such as content, videos, and image sharing to market your brand, products, and services.
Because SMM offers so many incredible benefits to a tech company, you need to understand why it is necessary for your business?
Why small to large businesses need SMM?
Over the last two decades, the world has become a smaller place. Thanks to the globalization and the evolution of the Internet services.
Today, just about any person connected to the Internet has an account on social media sites, such as Facebook, Twitter, Google+, YouTube, LinkedIn, and other social networking sites.
And, almost everyone is using social media these days, the need to market on them has become a necessity for everyone – from small startups to large and complex tech companies – to stay ahead in their industry. SMM can benefit your company by allowing you to build a solid relationship with your audience through interaction and engagement.
What are the major goals of SMMn?
The major goals of SMM are to help you:
- Bring more traffic to your website (offer pages)
- BOOST conversions on your landing page
- Build and improve brand recognition
- Build relationships (and interaction) with your targeted audiences
These goals can also be translated into benefits, which we’ll cover now in detail.So, let’s get started.
Here are 15 surprising benefits of Social Media Marketing for a tech company:
- Brings more ‘targeted’ traffic to your site.
SMM helps tech companies to bring more free traffic to their site.
How? Well, social media allows tech companies to quickly and easily reach their ‘targeted’ audience.
Geo-Targeting is one such marketing method that helps tech companies to reach their audience by location. Facebook, Twitter, and other social media sites offer tools such as Geo-Targeting to help them quickly and easily communicate with their ‘targeted’ despite their location. You can easily ‘set’ the location as per your requirements and target your audience.
For example, Hootsuite’s Social Media Management tool allows you to post your advertisement by location, gender, language, and relationship status.
- Provides a way to learn more about your audience
The second key benefit is that you’ll learn more about the desires of your audience, which can be vital to growing your business.
And learning who your audiences are (and what they are interested in) has become even quicker and easier with social media ‘listening software’ such as SproutSocial, Sendible, and HootSuite. With these software, you can instantly know what language most of your audience speak, what is their age and gender, where they are located, among other information.
Once you have all these vital information about your targeted audience, you can then create a content marketing plan (posts, videos, presentations, seminars, etc.) that’ll serve them the best for maximum engagement and ultimately conversion.
- Boost conversions
Social media also helps you drive conversions.
By designing your social media messages (posts, videos, presentations) to appeal your audience, and then, inserting a call-to-action at the end of your message, you can encourage your audience to take a specific action (such as ordering your products and services).
To encourage more conversions, you can also run contests, give away free stuff (books, reports, sample products, etc.). A visitor will be more likely to purchase a product from you if they’ve already received some gifts from you over others who merely jump in to make a sale.
And, another beauty of social media is that it allows you to place your ads on your target audience’s timeline without being intrusive. These ads can lead them to your offer page (if the message is relevant and catchy to them) and shoot up your conversions through the roof!
Just make sure to craft your messages that grab people’s attention so that they want to purchase your product.
- Get instant feedback from your audience
Tech companies can get instant feedback from their audience about their brand, products, and services through social media so that they can fine-tune their offers and make their customers even happier.
Companies can also interact and communicate with their customers publicly. You can answer their questions, queries, and comments regarding your services, pricing, conditions, return policy, among other things. You can also ask them to leave a review about your services on your social media profile, publicly thank them, or ask for an apology for any inconvenience.
Moreover, customer staffs can immediately solve customers issues ‘on the spot,’ which will eventually cut down on traveling and troubleshooting expenses.
- Easily keep track of your competitors
Almost all businesses today have a social media profile. As one of the competitors, you can visit their social media profiles and keep an eye on their offers, pricing, upcoming events, discounts, and sales, which will, in return, help you stay up-to-date with the latest trends (and new techniques) within your market.
By staying at the top of your game, you can always remain competitive in your industry, and sometimes, even crush your competitions by highlighting your company’s key strengths (which your competitor lacks) and separate yourself from the crowd to boost more conversions.
- BOOST your website’s ranking in search engines
Links on your website through social sites do have a significant impact on your SEO rankings. Google crawls your social sites just the same way as it does to any other websites, but it doesn’t consider the authority of the social sites that shared the link.
What this means is that links posted on social media can be treated as a ‘credible’ backlinks, and thus, improve your website’s search engine rankings.
So, in addition to creating a detailed profile on social media, post useful, relevant, and engaging content regularly.
- Provide better customer service
Social media is a place for networking and communication. That’s why creating a unique voice for your tech company through one of these platforms is super important in humanizing it.
Customers love the fact that they’ll receive a personalized, rather than an automated, response from you when they post a comment on one of your pages on social media.
And, by responding each comment display to them that you are listening to their needs and aim to provide the best service possible.
Every customer interaction on your social media sites is an excellent opportunity to show others how compassionate you are for your customers.
The beauty of social media is that it allows you to address your customer’s questions (or complaints) using interpersonal dialogue.
A company that devotes their time to customer satisfaction, and takes time to respond with personalized messages will eventually get the attention of their audience, even if they’re responding to a complaint about their services.
SMM is possibly the most cost-effective marketing strategy used today. Signing up and creating a profile is free on almost all social media platforms.
And, investing your money in any paid advertisement is relatively low in cost compared to any other marketing tactics.
Why is it an advantage to your business? Well, with minimum investments, your tech company can see better results. You can save your money for other marketing tactics and cover your business expenses.
Insider tip: If you want to use paid advertising using social media, always invest small at first just to see how much return you can expect. As you become more comfortable, fine-tune your ads, and slowly increase your budget. So, you see, just by spending a small amount of your time and money you can drastically boost your conversion rates, and finally, get the returns on the money you invested initially.
- Become an authority figure (figure) in your field.
Regularly posting well-written and insightful content on your social media is one of the surefire ways to establish yourself as the ‘go-to-source’ (or leader) in your field.
Establishing yourself as an expert is easy, too. Use social media sites actively and build a strong presence over time. Connect with your audience, share your content frequently, communicate with them effectively, and build your social media presence.
And when you align your social media campaign with other marketing activities, your expertise will be highlighted, and more people will start to look up to you.
Connecting and communicating with your audience quickly and effectively creates a healthy relationship they’ll value for a long time, allowing you to build your influencer advocacy.
- Tell your brand story
You can easily share your success stories, brand’s mission using social media. Success stories can dramatically impact your brand’s image. It could be a simple story or an extensive one, depending on what you think will be the most effective.
Look at this example by Starbucks.
The story is simple: someone gets a job at one of their hiring fair, which is useful as it helps boost their brand image. It only has one picture, but the story is clear and impactful. Now, you can also share posts that expand your vision. For instance, share something your business is doing toward your mission.
- Get you more conversion rate (and sales)
Did you know that 84% of VPs and CEOs use social media to help them make a purchasing decision? And, that 70% of B2C marketers have acquired customers from Facebook?
When you stay in front of your customers, they’re more likely to purchase from you when they need the products (or services) you sell.
Social media marketing takes this concept to the NEXT level.
Social media gives you an opportunity to not just to stay in front of your buyers, but also gives you a chance to continually give them incentives (coupons, discounts, free samples, etc.) to buy from you.
So, next time, you’re posting on your social media profile, try sharing a FREE ebook, or a FREE course, discounts, and coupon codes – and you’ll be quite surprised to see which social media channel drives you the most sales.
- Raise your brand loyalty
An active social media profile raises brand loyalty. According to a Texas Tech University’s report, businesses that have active social media profile attract more loyal customers than those who don’t.
And it’s easy to imagine why that happens: you’re not just tossing your posts on your profile (hoping someone will respond to it), but also interacting and engaging with your audience. By doing this, you don’t sound like a corporation, but more like who you truly are – a group of tech-savvy people who share a shared vision.
- Offers A/B testing to help you get the BIGGEST results
In A/B testing, you display a different version of your website to different visitors.
But how do you use this concept on social media?
You can post similar posts, instead of different websites, and keep track of the conversion results of each post. Twitter has made tracking the result much more straightforward, allowing you to narrow down to your most useful posts.
- Retarget your audience
Retargeting is easy with social media marketing. According to a research, only 2% of your customers will buy something from you during their first visit to your site. And, SMM can help reach out that 98%.
Well, by running retargeting ads.
Here’s how it work:
Retargeting feature keeps a list of people who visited your site and place “cookies” in their browser.
And, later, when they visit any social media site, a retargeting service kicks in and it displays the ads to them, which can be a massive advantage to your bottom line because it allows you to be in front of your customers even when they’re not on your site.
- Customers who didn’t know you before will purchase from you
In the process of Facebook and LinkedIn marketing, you’ll probably join tons of groups relevant to your industry, products, and customer base. By doing so, you’ll drive more potential customers to come and check out your offers on your site.
Another way to easily do this is answer questions on Quora. Just post a link today, and in weeks, months, or even years later, you’ll see a sale on it.