There are loads of ways via which you can optimize your website; keeping an eye on the keywords your competitors are using and opting for new and popular yet not mostly used words can definitely help you to improve your search engine ranking. It is very much crucial to widen your horizons and look for the things that are not really very obvious. There are many benefits that will help you to learn why you should find the key words your competitors are using. This includes:

  • To get a wider idea of what sorts of words will help you to optimize your site.
  • To help you to analyze what kind of keywords will aid you to get better search results.
  • To get an idea of why your competitors are above you.
  • Using similar kind of keywords just like your competitors will accelerate your rankings.

How to Find Keywords that your Competitors use

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Now, following are the ways through which you can discover the keywords your competitors are using:

  • Assess your competitor’s website using HTML page source. This is one of the easiest step. All you need to do is to open you competitor’s website; click on ViewPage Source if you’re using firefox or click on to Show Page Source if you’re using chrome. By doing this your HTML source of that page will appear and then you can scrutinize the keywords.
  • The second step is you need to enter your competitor’s website address. For this all you need to do is, to drag your competitor’s page into your very own page. And with this you will be able to see the key words associated with that website. This way you will be able to see the homepage of your competing site and get more and better search results. This method can be regarded as a spy method because it will enable you to see more detailed search result than Google keyword planner.
  • Conduct an in-depth word audit using different tools. This way you will be able to get much detailed view of other people’s site. A lot of software are available which can downloaded very easily.

In a nutshell, while working you just can’t stick to your website and think that you’re doing well. However, the truth is there is a lot of competition; may be more than you think. Thus, widening your horizons and looking at a greater picture is mandatory, at the same time you also have to be smart enough to spy your competitors and work vigilantly.

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About The Author

I am a full time blogger and a content writer as well. I try to help my readers and solve their problems related to SEO, web hosting, freelancing and other related stuff.

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