Google Analytics ..In every business, no matter online or offline, stats play a very important part for its survival in long run. The same is with blogging. During the first few months of my blogging career, I used to check my blog’s stats just to check number of visitors coming to my blog and indirectly bringing in money for me. Later on, I realized that analytics help us not only to see the stats but also gives us opportunity to analyze the stats for marketing strategies and lots of other relevant information. No matter your blog receive 500 views a day or 50 million a day, you must be aware of your traffic, the source of it and every tits and bits of information you can gather about them.

So here is a quick and easy guide to setup analytics to your WordPress platform.

How to Setup Google Analytics?

If you haven’t used Google Analytics yet, click here to go to Google Analytics page and login by your Google account. It is absolutely free service so no need to worry about. During the first time, it will ask you to add a website’s detail that you own and also some of your personal details.

In case you already have Google Analytics account, click ‘Admin tab at the top< Select account’ and click ‘Add new property’. A new page will appear where you will  have to fill your website details. Now click on ‘Get tracking ID’ and a new page will load with your blog’s unique tracking ID written on it.

Google-analytics-new-property1

Setting-up-Google-Analytics

Google-Analytics-Tracking-ID

Now you have completed setting up your Google Analytics account. The next step will be to integrate this Google Analytics with your WordPress blog.

Integrating Google Analytics to blog

There are many options from which you can choose one according to your online or blogging experience and convenience. We have listed 3 most used methods.

  • Google Tag Manager

Google’s tag manager can be used to tag up all the websites you own. The service is absolutely free and it only takes few minute to set it up. And the best part is that you don’t need to care about it in future once it is done. Go to Google ad tag manager, create an account, fill details like container (site’s/company’s name), and add tags like Google Analytic tag. You can also add other users to manage your tags.

  • Directly using WordPress Theme

Most of the new bloggers are unaware of the fact that most of the WordPress theme provides an option to add header and footer. This feature of the theme can make it easy as you have to just copy the Google Analytics code, go to theme setting option, check out ‘Add footer script’ and inside it, paste the code. This is an easy task and you don’t need any extra plugin for that.

WordPress-Theme-Footer-code

  • Using plugins for Analytic integration

Lots of plugin are available in the WordPress Plugin centre that can do this integration work for us. Out of all the plugins, I personally like ‘Google Analytics plugin by Yoast’ as it is super easy to use due to its simple interface.

To do it, go to Analytic Plugin and set it up as given below:

Go to Settings< Google Analytics to setup the plugin and click ‘click here to authenticate with Google’ or there is also an option to select manually and entering UA code.

Click on ‘Save Settings’ and you are done. So now the plugin has been activated, a pop-up will appear asking to allow or disallow tracking where it is recommended to choose ‘Do not allow tracking’.

So these were the 3 methods that you can use. I’ll basically recommend the google tag manager option as it’s convenient in a long run. If you also want to see your blog’s Google analytics, you can use plugin named ‘Analytify’.

Comment your suggestions for using Google Anaytics on WordPress and feel free to ask any question regarding it.

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About The Author

The Founder
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I am a Web Solutions Researcher and an experienced blogger since 2007 having number of world famous blogs with professional team of different online fields working for me. I love to share my ideas and research and help newbies.

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